Why do we have a love affair for curved screens and devices?

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Why do we have a love affair for curved screens and devices? Because your brain finds curves beautiful.

Have you ever stopped to wonder why we seem to have such an infatuation with curvy things? Why do we think that a curved smartphone or TV is better than the planar version? Why did we go gaga for the Nexus S, which had a curve that can probably be measured in fractions of a millimeter? Why has the highlight of CES for two years running been a curved Samsung or LG TV? According to some neuroaestheticists (my new favorite word), it has nothing to do with improved functionality, or even some kind of rational response â€" it seems our brains are just hard coded to find curvy things more beautiful.



The fledgling field of neuroaesthetics, as the name implies, tries to understand our appreciation of beauty in physiological and neurological terms. When you see or experience something that is beautiful, there’s a very definite physiological response in certain regions of your brain. Thanks to the recent emergence of functional magnetic resonance imaging (fMRI), it is relatively easy to show someone a photo of something â€" and if it’s beautiful, your orbitofrontal cortex (right behind your eyes, pretty much) and anterior cingulate cortex (just behind the orbitofronto) will light up. It’s a little bit more complex than that, and neuroaesthetics is still in its very early days, but you get the gist.

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